Breathe Right® nasal strips instantly relieve nasal congestion from allergies or any other complications. That said, the website should reflect the feeling of relief and a breathe of fresh air.
The goal is to develop a well-designed website to feel more refreshed while being educated about sleep, congestion, and overall breathing through iconography, imagery, and layouts.
Breathing Easy and feeling refreshed
The strategy behind the transition from the old website to the new is to make the consumers feel and live the benefits of a good night sleep. For every good night sleep, you get wakeful mornings. Through the color palettes, imagery, and illustrations, you’ll feel more refreshed.