Marc Louis Rosario
Marc Louis Rosario
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Michael Graves College

BRAND IDENTITY  •  WEB  •  MOTION  •  ADVERTISING

 

About 
The Michael Graves College is composed of two schools: the Robert Busch School of Design and the School of Public Architecture. It is comprised of programs in Graphic Design, Advertising, Interior Design, Industrial Design, and Architecture.

Challenge 
Currently, the identities of the college and the schools lack consistency and cohesiveness. The challenge is to create a new brand identity to communicate the “idea of togetherness and oneness.”

 
 
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Leaving a Legacy

The Michael Graves College carries the name of a well-known architect and a designer, Michael Graves. He is credited with expanding the role of the architect and designer in society and raising public interest in good design as essential to the quality of everyday life.

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One Identity

The new identity embodies a range of different grid-inspired icons reflecting each discipline and colors that reflect the disciplines’ personalities. The logo can be used as a lockup for both schools.

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Making Impressions

The website is the main hub for communication, connection, and student interests. MGC+ is an online design resource forum for current students, faculties, and professionals. MGC Sync is a mobile website that allow users to take a peek at graduating students' works.

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Portfolio Review

Frameworks is an evening event where graduating seniors showcase their portfolio to their families, friends, professors, alums, recruiters, and professionals in the industry.

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Outreach Initiative

The Michael Graves College open its doors to future students for an informational and interactive tour of the studio spaces as well as learning more about the college. Icon GIFs are also used for social media advertising.

 

Recognition 
Adobe Design Achievement Awards Semi-Finalist 2017

 

Photographers 
Kofi Dua
Eric Vita

Art Directors 
Marc Louis Rosario
Perry Capelakos

UX/UI Developer
Jennifer Abujawdeh